Aftermarket for Automotive Filters Sees Booming Online Sales

Published:

Jan 15,2026

The automotive filter aftermarket is showing strong vitality, with online sales channels becoming an important growth driver. The proportion of online sales in the aftermarket has risen to 46%, and the sales of do-it-yourself (DIY) replacement kits have increased by 28% year-on-year. Consumers' growing awareness of vehicle maintenance and the convenience of online shopping have promoted the rapid development of online filter sales. The aftermarket has also shown a "quality grading" feature, with high-end brand filters achieving a 19% sales growth in independent channels. In addition, the popularization of modular design has promoted the reform of the maintenance market, and the penetration rate of quick-change kits in the aftermarket is growing at an annual rate of 15%. The booming aftermarket has prompted manufacturers to optimize their channel layout, strengthen the construction of online and offline integrated sales networks, and improve after-sales service capabilities to meet the diverse needs of consumers.

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